Know the company that you are addressing and highlight it. Use all of the resources available to know the company and what they do. The internet is an obvious tool, but dont forget the library or trade groups as being good places to do research on the company so you can incorporate your knowledge into your resume cover letters. Make sure in one sentence or less on your cover resume letter, you show them you know a little something about them. Use the first couple of lines to tell them who you are, what you bring to them and why you would fit in with their company. Keep it very brief. You need to use this cover letter as a bullet point document so they are interested in learning more. The first page piques their interest, the resume tells the story, the interview closes the deal.
Cover resume letters are often times the only page a recruiter looks at - if it is weak. They wont move on to the resume if the cover letter stinks so here are few things to remember: First, and most importantly, do not re-write your resume. If you resume is weak and you think you need to strengthen it dont do it in the cover letter. Re-write the resume. The best resume cover letters in the world cant cover for a poorly written resume. Second, always use a separate cover letter for each company and each person within the company. Tweak it for the audience and company. Using tools that are specifically designed to create custom resume cover letters can help you focus on that key audience.
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Make sure in the close of your cover letters you let them know you will be following up. It is very difficult get through to most HR departments in todays world. HR people are swamped. If you can get through on the phone, follow up and tell HR you are following up because you told them you would. If you cant get through on the phone, follow up the old fashion way - a letter. You would be surprised how few letters HR gets anymore. Because of that, they typically read those they do get. This goes for hiring managers too.
A resume letter can be a valuable addition to your job hunting strategy. What is a resume letter? Well, its a combination of a resume and a cover letter, usually one page, sometimes in rare circumstance it may be two pages. Lets look at how and when you would use a resume letter instead of a resume and a cover letter. In the course of your job hunting youll come across possible job opportunities in the hidden job market. A friend in your network will mention that a particular organization may be hiring could be one source. Another might be an article in the local paper or business journal that talks about expanding a department or function.
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