Know the company that you are addressing and highlight it. Use all of the resources available to know the company and what they do. The internet is an obvious tool, but dont forget the library or trade groups as being good places to do research on the company so you can incorporate your knowledge into your resume cover letters. Make sure in one sentence or less on your cover resume letter, you show them you know a little something about them. Use the first couple of lines to tell them who you are, what you bring to them and why you would fit in with their company. Keep it very brief. You need to use this cover letter as a bullet point document so they are interested in learning more. The first page piques their interest, the resume tells the story, the interview closes the deal.
Cover resume letters need to tell your story. When you submit a resume to an HR Department, the people who are looking at the resume already know what they are looking for. Managers and HR people have met, discussed and honed the skills needed for the job. Using cover resume letters can help make them understand why you are the employee of choice. But you must use a cover letter judiciously and with great precision. It could be your one time shot to make your point.
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Cover resume letters are often times the only page a recruiter looks at - if it is weak. They wont move on to the resume if the cover letter stinks so here are few things to remember: First, and most importantly, do not re-write your resume. If you resume is weak and you think you need to strengthen it dont do it in the cover letter. Re-write the resume. The best resume cover letters in the world cant cover for a poorly written resume. Second, always use a separate cover letter for each company and each person within the company. Tweak it for the audience and company. Using tools that are specifically designed to create custom resume cover letters can help you focus on that key audience.
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Perhaps, youll see that a person was promoted to head a department in an organization in which you may be able to make a contribution. Or a contact in you network will connect you with someone who works for a company you might have an interest in. Sometimes in your job research youll uncover a company that is experiencing problems in an area in which you have a wealth of experience solving. Your resume letter should communicate enough information about your background and accomplishments that a full resume is not necessary. The overall goal of the resume letter is to motivate the person receiving the letter to agree to a short meeting.